JEWELLERY
THE RISE OFJESSICA MCCORMACK
THE RISE OFJESSICA MCCORMACK
THE RISE OFJESSICA MCCORMACK
Scaling a cult luxury brand to become a global powerhouse
Scaling a cult luxury brand to become a global powerhouse
RESULTS
THE CHALLENGE
+23% Engagement Rate YoY
+39% CTR YoY
+170% Leads YoY
+23% Engagement Rate YoY
+39% CTR YoY
+170% Leads YoY
Accelerating growth for a challenge brand in an established and mature fine jewellery market, without diluting Jessica McCormack's distinctive brand identity
Accelerating growth for a challenge brand in an established and mature fine jewellery market, without diluting Jessica McCormack's distinctive brand identity
A data led planning approach determined required audience penetration for accelerated brand growth, pinpointing HNW audiences across both the UK and USA markets to minimise wastage
A data led planning approach determined required audience penetration for accelerated brand growth, pinpointing HNW audiences across both the UK and USA markets to minimise wastage
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