Tech
the rise of
the rise of
the rise of
DIGITAL SCIENCE
Helping Digital Science bring Papers.ai to researchers worldwide.
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the challenge
Drive adoption of a new research tool in a risk-averse audience, building trust while positioning Papers.ai as a smarter, more seamless way to work.
the challenge
Drive adoption of a new research tool in a risk-averse audience, building trust while positioning Papers.ai as a smarter, more seamless way to work.
Our approach
Building trust through creative centred on collaboration and data ownership, supported by targeted media across trusted research channels in the UK, US and Eurozone.
Our approach
Building trust through creative centred on collaboration and data ownership, supported by targeted media across trusted research channels in the UK, US and Eurozone.
the result
Successful launch of Papers.ai
Reaching researchers and PhD students across three key markets
Building awareness and driving sign-ups through a trust-first, multi-channel strategy
the result
Successful launch of Papers.ai
Reaching researchers and PhD students across three key markets
Building awareness and driving sign-ups through a trust-first, multi-channel strategy