Jewellery
the rise of
the rise of
the rise of
JESSICA MCCORMACK
Scaling a cult luxury brand to become a global powerhouse
Slide 1 of 1the challenge
Bed Head needed to reconnect with a younger demographic while maintaining its iconic brand identity in an increasingly crowded beauty market.
the challenge
Bed Head needed to reconnect with a younger demographic while maintaining its iconic brand identity in an increasingly crowded beauty market.
Our approach
We developed a disruptive creative platform that leaned into Bed Head's irreverent DNA, paired with a media strategy targeting beauty-obsessed Gen Z across social, digital, and experiential channels.
Our approach
We developed a disruptive creative platform that leaned into Bed Head's irreverent DNA, paired with a media strategy targeting beauty-obsessed Gen Z across social, digital, and experiential channels.
the result
+23% Engagement Rate YoY
+39% CTR YoY
+170% Leads YoY
the result
+23% Engagement Rate YoY
+39% CTR YoY
+170% Leads YoY