News

Our CEO Neil shares e-commerce insights in the Financial Times.

The article outlines how direct sales put emerging jewellers in the spotlight.
Cream win PIVOTAL

AdWeek highlights Cream's new partnership with PIVOTAL and their upcoming campaigns.
Seiko starts sponsorship of Sky Sports News

Prospex promotion will reach millions on Sky’s sports network as part of Cream's media plan.
E4 Confirms Tinder Sponsorship

Cream delivers headline sponsorship for Tinder.
Cream win THE OUT

Cream & THE OUT team up in an effort to expand the brand nationally.
How to price ideas, strategy and creativity

Charlotte Parks-Taylor speaks on pricing services from an agencies point of view
How Can Marketers Ensure Their Ads Reach Their Target Audience on TV?

Emma Dean discusses how marketers can effectivly target their audiences in the increasingly fragmented media landscape
The key to survival in the UK marketing sector

Neil shares insights from the latest AA/WARC report in Performance Marketing World
Breaking the stigma during mental health awarness month

Innovation Director, Mike Barcroft, explores how brands should approach campaigns looking to discuss mental health during Mental Health Awareness Month
Empowering creative talent to flourish

Explore Neil's insights on the benfits of encouraging staff to explore their creativity both in and out of work .
How Brands Can Win Over This Year’s Festive Shoppers

CEO Neil Cunningham stresses the importance of mindful advertising in the lead-up to Christmas .
 
What the rise of collectivism means for brand growth

Our CSO Charlotte Parks-Taylor shares insights on how collectivism can boost brand growth .
 
Bud Light's PR Fiasco

Director of Cream Creative Mark Izatt joins the debate on comments made by Anheuser-Busch and what it could mean for the future of the brand.
 
The democratisation of MMM

Our Director of Insight & Analytics Jamie Parks-Taylor shares his expertise on the evolution of Marketing Mix Modelling.
 
Sunday Times Best Place To Work

The Sunday Times names Cream in the Best Places to Work list 2023.
 
Celebrating a new era of Matey Bubbles

Cream delivers a performance marketing campaign to generate excitement around Matey's new diverse characters.
 
Making Pride Marketing Meaningful

Head of Cream Creative Mark Izatt discusses how brands can be authentic LGBTQ+ supporters all year round.
 
Q2 Bellwether Report

CEO Neil Cunningham comments on key takeouts from the IPA Bellwether report.
 
Cream Team Passion

Innovation Strategist Mike Barcroft tells the story of his fashion brand Moné and it’s unusual inception.
 
How the rise of celebrity brands offers lessons to all

Director of Cream Creative Mark Izatt shares his thoughts on how brands can learn from the entrepreneurial flair of celebrity businesses.
 
Gen Z Communities

CEO Neil Cunningham shares his view on Gen Z behaviour, social communities, and how brands can be acting smarter.
 
Alcohol brands tapping into modern culture

Innovation Strategist Mike Barcroft adds a Cream view to analysis of the ever evolving human relationship with alcohol and implication for brands.
 
The international insights ecosystem

Cream Director of Insights & Analytics Jamie Parks-Taylor shares his experience and views on the research technology marketplace and where it might be heading next.
 
The sterotyping of women in ads is getting worse

Cream Co-Owner & CSO Charlotte Parks-Taylor helps illuminate how women are increasingly being shown in ‘domestic’ roles rather than professional settings according to new research.
 
Is Valentine’s Day an inclusive marketing opportunity?

How does the Valentine’s Day advertising experience differ from the rest of the year? Director of Cream Creative, Mark Izatt, gives his professional opinion.
 
Staff retention

January is a popular time for job changes. Our CEO Neil Cunnigham discusses the key to maintaining staff morale during this bleak period
 
WARC/AA report reaction

Cream Co-Owner and CEO Neil Cunnigham shares his marketing expertise and advice post the relase of the latest WARC/AA report.
 
Response to Thinx legal case

Co-owner and CSO Charlotte Parks-Taylor delivers her insight on Thinx’s performative feminism which landed them in the midst of a $5m lawsuit.
 
AI vs Creativity

Director of Cream Creative, Mark Izatt, gives his verdict on AI technology taking over the creative industries.
 
Cream appoints new Client Services Director

Harriet Salmon joins our team and brings her extensive creative knowledge with her to elevate our full-service offering.