BEAUTY
Reigniting brand love for a 90s icon through disruptive media planning
Reigniting brand love for a 90s icon through disruptive media planning
+37.5% growth vs. -0.5% in category
£1.36m incremental sales
+3pts YoY superiority score
+37.5% growth vs. -0.5% in category
£1.36m incremental sales
+3pts YoY superiority score
Reignite brand love for a 90s icon, while accelerating retail growth & increasing UK & USA market penetration.
Reignite brand love for a 90s icon, while accelerating retail growth & increasing UK & USA market penetration.
Ditching the tired industry tropes adopted by our competitors, and celebrating Bed Head’s disruptive creative roots across social, talent, OOH & cinema.
Ditching the tired industry tropes adopted by our competitors, and celebrating Bed Head’s disruptive creative roots across social, talent, OOH & cinema.
NEXT CASE STUDY
