TECH
Tapping into a rising cultural trend to elevate Tinder above its competitors
Tapping into a rising cultural trend to elevate Tinder above its competitors
RESULTS
THE CHALLENGE
OUR APPROACH
52,000 participants on the day.
Record engagement, with 62% activation recall.
Shortlisted for Indie Agency Awards: Best Use of Brand Experience and Best Specialist Sector Campaign.
52,000 participants on the day.
Record engagement, with 62% activation recall.
Shortlisted for Indie Agency Awards: Best Use of Brand Experience and Best Specialist Sector Campaign.
Tinder needed to move beyond casual dating and rising "dating app fatigue," especially among Gen Z — evolving brand perception to appeal to a broader audience seeking meaningful connection.
Tinder needed to move beyond casual dating and rising "dating app fatigue," especially among Gen Z — evolving brand perception to appeal to a broader audience seeking meaningful connection.
Capitalising on the rise of run clubs, we adapted Tinder's "It starts with a swipe" message into the real world through an integrated campaign spanning OOH, social and experiential. Partnering with Strava and taking over the Hackney Half, we turned the UK's run club culture into a shared dating experience, reaching audiences in the cultural moments that actually mattered to them.
Capitalising on the rise of run clubs, we adapted Tinder's "It starts with a swipe" message into the real world through an integrated campaign spanning OOH, social and experiential. Partnering with Strava and taking over the Hackney Half, we turned the UK's run club culture into a shared dating experience, reaching audiences in the cultural moments that actually mattered to them.
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