TECH
Building a distincitve creative identity in a sector plagued by negative associations
Building a distincitve creative identity in a sector plagued by negative associations
RESULTS
THE CHALLENGE
OUR APPROACH
+150+ uplift in rentals during campaign
+43% media added value
+150+ uplift in rentals during campaign
+43% media added value
Communicating THE OUT car rental's luxury credentials, in a market associated with difficult and tedious processes.
Communicating THE OUT car rental's luxury credentials, in a market associated with difficult and tedious processes.
We developed a creative platform and TVC campaign which dramatised the sleek white-glove service provided by THE OUT, contrasting it with the negative associations which come to mind within the wider sector.
We developed a creative platform and TVC campaign which dramatised the sleek white-glove service provided by THE OUT, contrasting it with the negative associations which come to mind within the wider sector.
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