The Hospitality whitepaper

The forces shaping the culinary zeitgeist


In the shadow of the pandemic and the uncertainty of the cost of living, the task of predicting how we will all eat, and drink is more difficult than ever. In this forecast, we will investigate how the pandemic has shaped polarising sets of behaviours in relation to food and how it creates a new set of opportunities and challenges for the hospitality industry.

We’ll cover ‘Splitting the G’, Norman’s and the other cultures shaping the food cultural zeitgeist, and how TikTok is shaping new modes of restaurant discovery. If anything in this whitepaper sparks any interest, please do get in touch with us, via our contact details below.