Retail
the rise of
the rise of
the rise of
ALL POINTS EAST X FLANNELS
Connecting Flannels with new audiences through a standout All Points East activation.
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the challenge
Drive brand awareness and regional growth by bringing northern-born Flannels to new audiences across the South of England.
the challenge
Drive brand awareness and regional growth by bringing northern-born Flannels to new audiences across the South of England.
Our approach
Taking Flannels into festival culture and beyond its northern roots, connecting fashion and music through an immersive 3-day pop-up, interactive experiences and bespoke merch giveaways.
Our approach
Taking Flannels into festival culture and beyond its northern roots, connecting fashion and music through an immersive 3-day pop-up, interactive experiences and bespoke merch giveaways.
the result
Nearly 2,500 pop-up attendees
Increased brand awareness and affinity across new Southern audiences
1,600 merch giveaways driving brand visibility
the result
Nearly 2,500 pop-up attendees
Increased brand awareness and affinity across new Southern audiences
1,600 merch giveaways driving brand visibility