Beauty
the rise of
the rise of
the rise of
BED HEAD
Reigniting brand love for a 90s icon through disruptive media planning
Slide 1 of 5
the challenge
Bed Head needed to reconnect with a younger demographic while maintaining its iconic brand identity in an increasingly crowded beauty market.
the challenge
Bed Head needed to reconnect with a younger demographic while maintaining its iconic brand identity in an increasingly crowded beauty market.
Our approach
We developed a disruptive creative platform that leaned into Bed Head's irreverent DNA, paired with a media strategy targeting beauty-obsessed Gen Z across social, digital, and experiential channels.
Our approach
We developed a disruptive creative platform that leaned into Bed Head's irreverent DNA, paired with a media strategy targeting beauty-obsessed Gen Z across social, digital, and experiential channels.
the result
+37.5% growth vs. -0.5% in category
£1.36m incremental sales
+3pts YoY superiority score
the result
+37.5% growth vs. -0.5% in category
£1.36m incremental sales
+3pts YoY superiority score