Tech
the rise of
the rise of
the rise of
Tinder
Tapping into a rising cultural trend to elevate Tinder above its competitors
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the challenge
Bed Head needed to reconnect with a younger demographic while maintaining its iconic brand identity in an increasingly crowded beauty market.
the challenge
Bed Head needed to reconnect with a younger demographic while maintaining its iconic brand identity in an increasingly crowded beauty market.
Our approach
We developed a disruptive creative platform that leaned into Bed Head's irreverent DNA, paired with a media strategy targeting beauty-obsessed Gen Z across social, digital, and experiential channels.
Our approach
We developed a disruptive creative platform that leaned into Bed Head's irreverent DNA, paired with a media strategy targeting beauty-obsessed Gen Z across social, digital, and experiential channels.
the result
52,000 participants on the day
Record engagement, with 62% activation recall
Shortlisted for Indie Agency Awards: Best Use of Brand Experience and Best Specialist Sector Campaign
the result
52,000 participants on the day
Record engagement, with 62% activation recall
Shortlisted for Indie Agency Awards: Best Use of Brand Experience and Best Specialist Sector Campaign