Tech
the rise of
the rise of
the rise of
THE OUT PIVOTAL
Transforming Pivotal’s brand communications to signal status, success and aspiration.
Slide 1 of 3
the challenge
Pivotal’s comms felt transactional and service-led – lacking the lifestyle cues and personality needed to build a premium brand.
the challenge
Pivotal’s comms felt transactional and service-led – lacking the lifestyle cues and personality needed to build a premium brand.
Our approach
Shifted Pivotal from head-led to heart-lead comms - moving away from rational messaging towards status and success signalling in a new brand platform and creative direction.
Our approach
Shifted Pivotal from head-led to heart-lead comms - moving away from rational messaging towards status and success signalling in a new brand platform and creative direction.
the result
Newly launched across OOH, print and audio - with the new creative heroed on large-format sites as part of a tent-pole buying strategy.
the result
Newly launched across OOH, print and audio - with the new creative heroed on large-format sites as part of a tent-pole buying strategy.