Retail
the rise of
the rise of
the rise of
SPORTS DIRECT
Driving brand love through influencer-led content, guerrilla sampling and reactive OOH.
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the challenge
A high street staple in need of a boost - reignighting brand love and relevance with runners during marathon season.
the challenge
A high street staple in need of a boost - reignighting brand love and relevance with runners during marathon season.
Our approach
Influencer-led vox pops and guerrilla sampling with spectators on route, backed by reactive OOH across London & Manchester marathons.
Our approach
Influencer-led vox pops and guerrilla sampling with spectators on route, backed by reactive OOH across London & Manchester marathons.
the result
Improved brand love and sustained social engagement.
the result
Improved brand love and sustained social engagement.