Tech
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Building a distincitve creative identity in a sector plagued by negative associations
Slide 1 of 1the challenge
Bed Head needed to reconnect with a younger demographic while maintaining its iconic brand identity in an increasingly crowded beauty market.
the challenge
Bed Head needed to reconnect with a younger demographic while maintaining its iconic brand identity in an increasingly crowded beauty market.
Our approach
We developed a disruptive creative platform that leaned into Bed Head's irreverent DNA, paired with a media strategy targeting beauty-obsessed Gen Z across social, digital, and experiential channels.
Our approach
We developed a disruptive creative platform that leaned into Bed Head's irreverent DNA, paired with a media strategy targeting beauty-obsessed Gen Z across social, digital, and experiential channels.
the result
+150 lift in rentals during campaign
+43% media added value
the result
+150 lift in rentals during campaign
+43% media added value