Visualising slick service with THE OUT

With a marriage of all our services – Consulting, Creative & Communications – we built the first brand campaign for Jaguar Land Rover’s luxury car rental service THE OUT, activating across channels including TV and OOH.  

Audience profiling helped us understand that our creative needed to sell convenience and superiority of service, as opposed to a particular car model or the promise of a weekend away. For an affluent customer-base with no time to visit a rental depot and fill out endless paperwork, having a rental car delivered to their door at any time they choose is truly valuable.  

Working with director Michael O’Connor we developed a video asset which visualises this seamless service, with slick transitions that take us from booking to delivery in seconds.   

Addressable TV and VOD allowed us to reach our target audience at home with minimal wastage, while we found them along their commuter routes with digital OOH.