Analysing affluent audiences in collaboration with the IPA

As a business focused on audience analysis and insight, we were delighted to be asked by the IPA to co-author their latest audience profiling report concentrating on the mass affluent consumer. It’s an incredibly valuable audience for a number of our clients and one that continues to keep us busy at Cream as attitudes and behaviours evolve apace. Charlotte Parks-Taylor (Cream Co-owner & CSO) also contributed to the IPA blog recently with a view on how these consumers were faring during the COVID crisis and how brands needed to adapt to changing attitudes. Please do get in touch if you’d like to hear more about our collaboration with the IPA.