Redefining preppy style with GANT

Our content-led campaign brought GANT’s preppy heritage to the forefront, showcasing how the brand’s rich history has been redefined for a modern era under the leadership of new creative director Christopher Bastin. Working with AnOther, Attitude, Crack, High Snobiety and The Face, we bought GANT to a new influential consumer, showcasing the brand values through new aesthetic lenses in print and digital media channels.

GANT x Luke Edward Hall

If you would like to discuss any of the points raised in this article in more detail or if you would like to review your creative strategy more broadly please do get in touch on info@creamuk.com.