Championing LGBTQ+ creativity with Bed Head by TIGI

From left to right: The Arseniek, A’Whora & Katy Bahm

When working on Bed Head’s 2021 media strategy, it was important for us to convey the brand’s dedication to celebrating and enabling creativity. Hair is an important way for us all to express our identities creatively, and this is especially true within the LGBTQ+ communities.

Beginning in Pride month, we brought this concept to the fore by partnering with influential queer talent including Michelle Visage and A’Whora from RuPaul’s Drag Race, illustrator Dom & Ink, and drag artists Arseniek and Katy Bahm.

Illustration by Dom & Ink