Love Island summer with Tinder

Our campaign needed to drive high levels of user traffic to the app, whilst being proactively responsive to the fast-paced turnover of the show. Partnering with dumped Islanders as soon as they exited the villa capitalised on the immediate audience and media attention surrounding the show. Engaging and reactive social content on Instagram allowed direct interaction with their followers, functioning the spotlight on Tinder’s Swipe Island across the show's duration.

ITV TV spots, ITV VOD, and TikTok advertising boosted frequency and helped deliver a more effective multi-touchpoint campaign to deliver maximum value from a fantastic brand sponsorship campaign.