Generating ROI through Pinterest for Cream interiors client partners

The surge in homeware interest and the increasing scale across Pinterest gave us the perfect opportunity to diversify digital planning and maximise return for our clients focusing on the interiors sector.

Our multi-faceted audience targeting allowed us to reach both existing customers as well as bringing in new audiences through wider interest and keyword targeting. From this, our campaigns saw stronger than benchmark engagement from users, but importantly this active interest translated into levels of conversion and ROI higher than we’d seen before, at points exceeding 4000%. Structured testing of influencer imagery alongside brand and product assets helped increase post-click intent and more valuable on-site behaviour.

If you would like to discuss any of the points raised in this article in more detail or if you would like to review your creative strategy more broadly please do get in touch on info@creamuk.com.