TikTok Creators helping to accelerate Tinder product awareness

To promote Tinder's 'verify' functionality we utilised our Cream Consulting audience segmentation to identify creators that both reflected desired brand voice as well as resonating with TikTok users.

Partnering with popular creators, including Britain’s Got Talent’s Philip Green (below), the campaign brought to life the positive benefits of Tinder verification through a heightened before and after creative approach.

This bespoke content creation alongside media support helped reach new and existing customers in a familiar environment through a successful combination of ‘how-to’s and pure entertainment.

Click to view Tinder’s Verification TikTok campaign

If you would like to discuss any of the points raised in this article in more detail or if you would like to review your creative strategy more broadly please do get in touch on info@creamuk.com.