Helping Bleach London conquer the world

From initial data-led audience planning, through to media strategy, performance forecasting, & delivery for the US launch of Bleach London, the Cream team have been immersed in all things hair transformation in 2022. Supporting the brand’s first major foray into North America as part of their roll out in Walmart, Cream have overseen state by state media planning alongside digital media implementation through TikTok, Instagram, Google, and Facebook.

Working alongside the wonderful team at Bleach London as well as at Village Communications in New York, our full funnel campaign will bring the personality and energy of Bleach to new audiences via high impact advertising underpinned by holistically optimised response harvesting activity.