Rethinking modern luxury audiences with Jessica McCormack

Our latest campaign with Jessica McCormack used an innovative media mix to launch ‘Love Beyond’, a bridal and engagement campaign focused on depicting modern love. Guerrilla flyposting at tactical locations throughout East and West London placed the brand in unconventional spaces where our audience live and work, allowing Jessica McCormack to command attention from a previously untapped audience. Alongside its real-world impact on consumers, this was also a great opportunity to create content of the posters being distributed, feeding the brand’s Instagram presence which is so important to its customers. We supported this through paid social & PPC targeting designed to reach discerning affluent audiences with a hunger for new design and culture.

Through this multi-channel approach, we helped the brand stand out from the saturated noise of the luxury jewellery market, reaching a new wave of influential HNW audiences.