Leveraging powerful passions for the launch of Seiko's Naruto & Baruto collaboration

When Seiko announced a collaboration with cult anime favourites Naruto & Baruto they unlocked growing potential within a voracious and increasingly valuable group of potential customers, one not targeted in an authentic way by watch brands before.

Our digital campaign utilised bespoke partnerships alongside carefully targeted paid social to build excitement and provoke action amongst anime-loving audiences. Working with Crunchyroll and Twitch immersed Seiko in the world of anime and, importantly, helped build a new database for future use in line with relevant product releases.

If you would like to discuss any of the points raised in this article in more detail or if you would like to review your creative strategy more broadly please do get in touch on info@creamuk.com.