Reaffirming leadership positioning for Farrow & Ball

Cream worked with Farrow & Ball to defend their premium position in the luxury interiors market, and introduce new consumers to the value proposition of their brand.

Challenge

A culture of colour matching with lower price point brands was decreasing market demand for Farrow & Ball’s products.

Solution

Re-evaluating the unique proposition of Farrow & Ball versus competitors.

Services

• Audience insight and prioritisation

•  Marketing strategy formulation

•  Data modelling and advanced analytics

Results

Revisiting Farrow & Ball’s value proposition of quality rather than colour elevated the brand and created an audience-centric focus for marketing. Our revised strategy created clarity of objective, and delivered a more efficient media and communications plan.

Experiential events emphasised the physical experience of quality depth of colour, show-room experiences changed even small details down to coffee offered to customers, whilst media was re-planned to echo the life of an individual enthusiastic about quality.

Farrow & Ball mural at The Village Underground

If you would like to discuss any of the points raised in this article in more detail or if you would like to review your marketing planning more broadly please do get in touch on info@creamuk.com or call us on +44 (0) 203 0114 500