Helping Investec maximise impact of Derby Sponsorship

Working with Investec to maximise impact of The Derby sponsorship, and use it to promote their wealth management and banking services.

Challenge

To create an intuitive, instinctive and positive association between Investec and The Epsom Derby, to mark their 10th year of sponsorship.

Solution

Re-defining the target audience to ensure clarity of communication to core audiences.

Services

• Audience insight and prioritisation

• Marketing strategy formulation

Results

An audience-centric approach to strategy formulation created clarity of message across all marketing channels, and the Derby event at Epsom race course.

The new audience of ‘Established Entrepreneurs’ became the centre of the campaign strategy, ensuring all communication planning was channelled through the perspective of a future Investec client.  The campaign resulted in a 33% uplift in positive sentiment towards Investec (measured in YouGov).

If you would like to discuss any of the points raised in this article in more detail or if you would like to review your marketing planning more broadly please do get in touch on info@creamuk.com or call us on +44 (0) 203 0114 500