Reintroducing French Connection’s Irreverent Spirit

For their AW24 campaign, we worked with French Connection to reassert their iconic irreverence. Unafraid to stand out—or be misunderstood—this campaign reflects the brand’s daring personality, perfectly capturing the energy of a fashion label that thrives on being different.

To elevate the brand’s visibility and connect with the target audience, we launched an outdoor campaign across key locations in London. We focused on dominating the most trafficked Underground and Elizabeth Line stations, selecting high-visibility areas like Oxford Circus, Tottenham Court Road, Farringdon, and Bond Street to ensure French Connection’s presence is felt in central London’s most important commute and shopping hubs.

The campaign was designed to make French Connection’s AW24 collection unmissable. The striking creative stands out in every space, making an impactful impression on shoppers and commuters as they move through some of London’s busiest transit points.