Reintroducing French Connection’s Irreverent Spirit

For their AW24 campaign, we worked with French Connection to reassert their iconic irreverence. Unafraid to stand out—or be misunderstood—this campaign reflects the brand’s daring personality, perfectly capturing the energy of a fashion label that thrives on being different.

Our London OOH campaign was designed to make the campaign unmissable, making an impactful impression on shoppers and commuters as they move through some of London’s busiest transit points.

Identifying the challenge

Latent high awareness but lack of consideration for a high street staple


Finding the point of distinctiveness

Changing perceptions with smart, impactful targeting to urban commuters


Cream Communications