Launching Impulse’s Signature Collection

After a year of hard work we’re extremely excited to launch the Impulse Signature Mist collection. As part of Impulse's commitment to representing all depictions of womanhood, their new mist collection aims to make fine fragrance more accessible and affordable for Gen Z women, featuring a diverse array of scent profiles.

We worked alongside Impulse to recruit 6 influencers to co-create their own Impulse mist, each mist representing their unique personalities and olfactive preferences. We then sourced an illustrator to create the designs for the packaging, ensuring that the full product development process was created by women from our target audience to generate maximum engagement. 

To align with the launch of the campaign in Boots, the full process of scent creation was documented, from initial workshopping to product development at a top fragrance house in Paris. Fun and playful UGC was produced in a style that was authentic to their channels to drive the strongest response from followers on TikTok and Instagram.

The initial launch on TikTok is  supported by a multi-channel media plan backed by audience analysis carried out at the start of the campaign, including experiential activations, talent partnerships and podcast sponsorships.

Initial results look brilliant and we can’t wait to see the product roll out more widely.