Dynamic social content for Jessica McCormack

Jessica McCormack tasked Cream to create a content series for Instagram Reels from behind the scenes content, with the aim of engaging their dedicated Instagram following as well as drawing in new audiences.  

Cream Creative masterminded the craftsmanship reel series, ‘Postcards from the workbench’. Each video showcases how a piece is created from start to finish, combining animations of design sketches, behind the scenes footage from the workshop and UGC style videos of the products. The series gave existing content a fresh lease of life for Jessica McCormack’s digitally native audience.