Selling an escape from winter blues for Constance Hotels & Resorts

Where else but Constance is your morning commute via some of the best-preserved coral reefs in the Maldives? With a brief to create moments of serenity during the cold start to the year, we set about finding ways to dramatise the luxury of escaping to a Constance Hotels resort.

Working first with Cream Communications, we leant on audience planning data to identify high dwell time OOH across the TFL estate, including a full takeover of the Bank travelator connecting passengers from the Waterloo and City line, and digital escalator panels to build campaign frequency.

Through the campaign platform Where else but Constance? our team of designers and copywriters reworked assets to create contrasting commuter scenarios, encouraging our audience to dream of alternative realities. From a rush hour swim with eagle rays to meetings on secluded sandbanks in the ocean, the campaign is a celebration of the Constance travel experience.