Using luxury media to elevate the launch of Nyetimber’s new Prestige Cuvee

Nyetimber are market leaders in the new wave of English sparkling wines – an industry growing by 14% year on year. They came to Cream looking for innovative solutions to media planning and buying that fit with their progressive thinking and resonate with a discerning audience.

Challenge

To target an affluent, inquisitive audience on the launch of Nyetimber 1086, the first English Prestige Cuvee of its kind, whilst also educating them about the merits of English sparkling wine.

Solution

After conducting an audience insight project, we developed a cross-channel media plan to influence those identified consumers at a range of touchpoints.

Result

Prestigious print display and projections on iconic London buildings such as The Royal Opera House and Tate Britain, aligned the brand with a luxurious lifestyle, while digital content helped Nyetimber to own the story of fine English sparkling wine and communicate its excellence.

‘The launch of Nyetimber 1086 marked a significant moment for the brand. It was important to present our Prestige Cuvee wines for the first time to the world with a sophisticated and innovative media campaign, which further reinforced Nyetimber’s credentials as pioneers of English sparkling wine.’

– Louisa Corben, Head of Global Marketing at Nyetimber.

If you would like to discuss any of the points raised in this article in more detail or if you would like to review your marketing planning more broadly please do get in touch on info@creamuk.com or call us on +44 (0) 203 0114 500