Cream launches David Morris' redefining new campaign

We are extremely excited to be working with David Morris on their strategic media planning and buying, launching their new advertising creative in the UK, France and Middle East this autumn. 

Refreshingly relevant to today’s woman, the new creative produced in conjunction with artist Quentin Jones, Wallpaper's Caragh McKay, and Ridley Scott Creative Group company RSA Films celebrates femininity in a modern way, setting David Morris apart from its competitors.

In line with creative development, Cream's understanding of the contemporary female luxury consumer led to a diversification of David Morris’ communications plan, reaching successful women where they habitually seek inspiration in today’s digital landscape. The new global communications plan spans paid search, paid social and publisher content, as well as premium print and digital display. 

Complementing a new creative direction, this refreshed media strategy will help to drive brand understanding with female consumers globally, helping them recognise that David Morris is a beautiful brand relevant to their everyday lives as well as special occasions.

If you would like to discuss any of the points raised in this article in more detail or if you would like to review your marketing planning more broadly please do get in touch on info@creamuk.com or call us on +44 (0) 203 0114 500