Sharing the Grand Seiko story of heritage and innovation through pioneering advertising

In their 60th anniversary year it was important for Grand Seiko to stay ahead of their competitor set by continuing to showcase its innovative approach to design via elegant but arresting communication.

Partnering with WeTransfer allowed us to achieve just this, with a scrolling wallpaper format unlike anything the publisher had ever built. Users were led through the Japanese heritage of Grand Seiko while traversing beautiful full-screen illustrations of the landscape which continues to inspire the brand’s artisans.

The campaign drove hyper-engaged visitors to the Grand Seiko website to continue their journey of discovery with a much better understanding of brand positioning and heritage.

If you would like to discuss any of the points raised in this article in more detail or if you would like to review your creative strategy more broadly please do get in touch on info@creamuk.com.