Utilising audience profiling and channel optimisation for Tinder's #SingleNotSorry campaign

Our multi-channel digital and OOH campaign utilised sophisticated audience profiling to build a plan and prioritise channels that would reach audiences most efficiently. Using social channels to our advantage provided strong performance across a range of metrics, with ongoing analysis and creative refresh allowing the campaign to be optimised throughout.

If you would like to discuss any of the points raised in this article in more detail or if you would like to review your creative strategy more broadly please do get in touch on info@creamuk.com.