Creating a B2B strategy for a Unilever global haircare brand

Unilever haircare brand TIGI partnered with Cream to create a new brand strategy and communications approach which would elevate their Copyright brand, making it covetable for both salon owners and consumers.

tigi-copyright-haircare.jpg

Challenge     

Building respect and desirability for TIGI’s Copyright products amongst salon owners and retail decision makers.

Solution  

Using audience insight to create hierarchy and prioritisation of messaging through marketing channels.

Services

  • Market & industry insight

  • Audience insight & prioritisation

  • Eco-system planning

Results

Market and audience research highlighted the key points of influence in the lives of salon owners, and informed a new ecosystem for owned, paid and earned channels across TIGI’s Copyright brand.

Insight from this Cream Consulting project now informs sales, retail and marketing strategy across all European territories.

If you would like to discuss any of the points raised in this article in more detail or if you would like to review your marketing planning more broadly please do get in touch on info@creamuk.com or call us on +44 (0) 203 0114 500

Cream London